--- title: "Reopening for Business: How Promotional Products Can Help" description: Companies reopening for business may need to rebuild brand awareness. Custom promotional products from Second Story Promotions can help. image: https://blog.secondstorypromotions.com/hubfs/SecondStory-Blog-Restart-700x250.jpg --- ###### [![login](https://blog.secondstorypromotions.com/hubfs/raw_assets/public/SecondStoryPromotions_April2021/images/user.svg) Login to your account](https://secondstorypromotions.com/account/login) - [Home](https://secondstorypromotions.com/) - [Products](https://secondstorypromotions.com/products) - [Apparel & Accessories](https://secondstorypromotions.com/products/categories/apparel) - [Bags](https://secondstorypromotions.com/products/categories/bags) - [Drinkware](https://secondstorypromotions.com/products/categories/drinkware) - [Food & Candy](https://secondstorypromotions.com/products/categories/food-candy) - [Home](https://secondstorypromotions.com/products/categories/home) - [Lip Balm](https://secondstorypromotions.com/products/categories/lip-balm) - [Office](https://secondstorypromotions.com/products/categories/office) - [Outdoor & Leisure](https://secondstorypromotions.com/products/categories/outdoor) - [Pens & Writing](https://secondstorypromotions.com/products/categories/writing) - [Personal Care](https://secondstorypromotions.com/products/categories/personal-care) - [Technology](https://secondstorypromotions.com/products/categories/tech) - [Idea Center](https://secondstorypromotions.com/ideas) - [About](https://secondstorypromotions.com/about) - [Contact](https://secondstorypromotions.com/contact) [  web@secondstorypromotions.com](mailto:web@secondstorypromotions.com) [  866.519.8400](tel:866.519.8400) [Login](https://secondstorypromotions.com/account/login) ![shopping cart](https://blog.secondstorypromotions.com/hubfs/raw_assets/public/SecondStoryPromotions_April2021/images/shopping-cart.svg) [![Second Story Promotions](https://blog.secondstorypromotions.com/hs-fs/hubfs/raw_assets/public/SecondStoryPromotions_April2021/images/ssp-logo.png?width=1000&name=ssp-logo.png "Second Story Promotions")](https://secondstorypromotions.com/) Clear - [Products](https://secondstorypromotions.com/products) - [Sale Hand Sanitizer](https://secondstorypromotions.com/products/categories/sale-hand-sani) - [Apparel & Accessories](https://secondstorypromotions.com/products/categories/apparel) - [Bags](https://secondstorypromotions.com/products/categories/bags) - [Drinkware](https://secondstorypromotions.com/products/categories/drinkware) - [Food & Candy](https://secondstorypromotions.com/products/categories/food-candy) - [Home](https://secondstorypromotions.com/products/categories/home) - [Lip Balm](https://secondstorypromotions.com/products/categories/lip-balm) - [Office](https://secondstorypromotions.com/products/categories/office) - [Outdoor & Leisure](https://secondstorypromotions.com/products/categories/outdoor) - [Pens & Writing](https://secondstorypromotions.com/products/categories/writing) - [Personal Care](https://secondstorypromotions.com/products/categories/personal-care) - [Technology](https://secondstorypromotions.com/products/categories/tech) - [View all products](https://secondstorypromotions.com/products/search) - [New](https://secondstorypromotions.com/products/categories/2021) - [Idea Generator](https://secondstorypromotions.com/ideas) - [Eco-Friendly](https://secondstorypromotions.com/products/categories/eco-friendly-product) - [Personal Protective Equipment](https://secondstorypromotions.com/products/categories/ppe) - [Work From Home](https://secondstorypromotions.com/products/categories/work-from-home) - [Industry Safety](https://secondstorypromotions.com/products/categories/industry-safety) - [Building Safety](https://secondstorypromotions.com/products/categories/building-safety) - [Carrie's Favorite Products](https://secondstorypromotions.com/products/categories/carrie) - [Jake's Favorite Products](https://secondstorypromotions.com/products/categories/jake) - [Justin's Favorite Products](https://secondstorypromotions.com/products/categories/justin) - [Kelly's Favorite Products](https://secondstorypromotions.com/products/categories/kelly) - [Kym's Favorite Products](https://secondstorypromotions.com/products/categories/kym) - [View all ideas](https://secondstorypromotions.com/ideas) - [Sale](https://secondstorypromotions.com/products/categories/on-special) # Reopening for Business: How Promotional Products Can Help [May 18, 2021](https://secondstorypromotions.com/) ![](https://blog.secondstorypromotions.com/hubfs/SecondStory-Blog-Restart-700x250.jpg) ## Reopening for Business: How Promotional Products Can Help When it comes to reopening your business after the chaotic year that was 2020, it can feel a bit like starting from scratch. Even if your business never fully closed, you’re likely facing the challenge of rebuilding your brand awareness after a year of tight service and gathering restrictions. You may also need to reconnect with customers who found other alternatives to your product or service, or who simply stopped going out altogether. It’s a tough assignment, but not impossible. Fortunately, promotional products from Second Story Promotions can do a lot of the work for you. How is that? Promotional products get their attention. Many experts say that the pandemic has created new shopping patterns that will last long after its end, from more mobile shopping to enhanced delivery. It will take unique and persistent marketing approaches to change those patterns again. Cool [promotional products](https://secondstorypromotions.com/products/search) make a splash that lasts in the hands of the very people you want to return to your business: your customers. Our Swag Studio allows you to create custom promotional products online, giving you the exact message you want to communicate, whether that’s a bold “we’re back” or a calming “we’re here for you." Couple that with a unique business reopening announcement, and you’ll have no problem convincing customers to head back in once they’re ready. Promotional products say 'local.' Just as 2020 changed consumers’ shopping patterns, it also changed their values and priorities. Two of the biggest shifts have been toward an emphasis on value and utility and supporting local businesses. Promotional products from [magnets](https://secondstorypromotions.com/products/search?categories=Office&categories=Office%7CMagnets) and [calendars](https://secondstorypromotions.com/products/search?categories=Office&categories=Office%7CCalendars%20%26%20Planners) to [sunglasses](https://secondstorypromotions.com/products/search?categories=Apparel%20%26%20Accessories&categories=Apparel%20%26%20Accessories%7CSunglasses) can fit both of those values. By giving your customers high-quality, localized promotional products, you can make a more personal connection with your customers and reinforce their preference for local. That’s an investment that will continue to pay off, long after the pandemic has passed. Promotional products are cost-effective. In tough business environments like today, companies are stretching every dollar they spend to the max. It’s all about return on investment and lifetime value. Smaller promotional products like [pens](https://secondstorypromotions.com/products/search?categories=Pens%20%26%20Writing&categories=Pens%20%26%20Writing%7CPens), [notepads](https://secondstorypromotions.com/products/search?categories=Office&categories=Office%7CNotebooks%20%26%20Notepads) and [bags](https://secondstorypromotions.com/products/search?categories=Bags) can be extremely affordable, especially at volume, and tend to last a long time in customers’ lives— two keys to a smart marketing investment. The Promotional Products Association International (PPAI) says 90% of consumers own some type of promotional writing instrument, while nearly three-quarters own a logoed bag. Of those people, 60% say they will keep those items for up to two years. It’s no wonder, then, that the cost per impression (CPI) of these items can be as low as 1/10th of a cent, [according to PPAI](https://elainefogel.com/2019/08/06/new-study-why-people-like-promotional-products/). That’s an effective marketing tactic you can afford as you reopen and regrow your business. Whether your company is already reopened for business or almost there, we can help get the word out with custom promotional products. 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